Don't Send Me Your IT Department
September 28th, 2007 in Business & Process
by: Matthew Griffin
“Get to the Point” a daily email newsletter from marketingprofs.com recently had an article entitled “Information Technology is from Mars, Marketing is from Venus”. The title immediately struck a chord with me. Many times I’ve gone to consult with a company about their web site and they sent their IT guys out while their marketing department was AWOL.
The issue is that these companies see their web site as falling under the domain of IT which, by nature, is the polar opposite of marketing. Right? Of course, we know differently and now I can say from experience that companies with this type of attitude should be avoided like the plague! It seems like a small oversight on their part but, in reality, it’s the first indication that this is going to be the project from hell.
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