Investing in Design is a Good Choice in the New Millennium
November 12th, 2007 in Web Design Culture
by: Matthew Griffin
Throughout the history of humanity and up until just a few short decades ago, the everyman has had little opportunity to enjoy, appreciate, and participate in the world of design. The work of the artisan and fine craftsman had to take a backseat to more basic needs. But as we have learned to more effectively harness the created order for the good of humanity, a society has emerged that has more time to ponder the products of the right side of the brain.This phenomenon has caused the value of the artist and designer to rise to a level never before experienced. As Daniel K. Pink wrote in his 2005 book A Whole New Mind, the right-brained population may very well hold the keys to the kingdom in the generations to come. I think this statement is supported by stories like this one from UX Magazine in which they describe their successful investment in a list of companies providing exceptional user experience.
In no other medium of expression is this concept more evident than the web. A design can make or break your business and the businesses of your clients. So keep working on your design skills. Even if you are a programmer's programmer, you can increase your economic value by becoming more design literate.
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