"Company Blog" Sounds Scary and Risky
November 14th, 2007 in Business & Process
by: Matthew Griffin
Blogging is perhaps the most misunderstood word in my everyday vocabulary. If you are the type of web designer that makes a habit of persuading your clients to start a company blog, then you know exactly what I mean. Some of the reactions I've gotten to this suggestion have been down right comical.“Well, I don't want just anybody adding pages to our web site.”
“Blog... Yeah, I think I've heard of that. But we really want to stay out of politics.”
“A company blog would be great! Let me get my tape measure.”
Okay, that last one may be a little exaggerated but you get the picture. One of the most dangerous enemies of client communication is industry lingo and, Believe it or not, it can be a deal breaker. The more time you spend explaining geeky words and phrases to a prospective client, the less time you have to present the core concepts that will help their business or organization be more successful on the web.
The solution to the problem involves a simple retooling of the language we use with our clients. For example, instead of “company blog” I've started saying “company news”. With that seemingly insignificant change in wording I've eliminated fifteen minutes of explaining, arguing, and re-explaining. As a result, the meeting goes more smoothly, the client feels more and ease, and the chances of my success are increased dramatically.
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