Mirificam Press

Mirificam Press Interview Series: Brooke Condolora

May 20th, 2009 in Web Design Culture

by: Matthew Griffin

Brooke Condolora is the the third designer to be featured in the Mirificam Press interview series. She and her husband, David, are partners in the California based creative agency The Bloc Creative. She earned her bachelor's degree in Electronic Media Production from Harding University. And, although she has a wide range of creative talents, Brooke has specialized in graphic design and web design.

In her short time as a professional designer, Brooke has built an impressive list of clients and projects and I'm sure we will hear more from The Bloc Creative as they build their business. It's my privilege to introduce Brooke Condolora to the Mirificam Press audience and I'd like to thank her for taking the time to answer these questions.

If you could sum up your philosophy of life in just a few sentences, what would you say?

My own philosophy was also the philosophy of someone much wiser than me. Whatever you choose to do, do well, and live for more than yourself.

Why have you chosen design as your life work?

It happened a lot like a classic love story. I had considered becoming a graphic designer since junior high but kept pushing the idea aside until my senior year of college. Even so, I had meanwhile been taking design classes, doing pro bono work, and even completed two design internships. I don't know why it took me so long to realize it, but I eventually knew for certain that I was in love with design and have since grown to love it more.

What is the purpose of design?

The most obvious answer here is visual communication, but I think that simple definition contains much more. Good design accomplishes both visual stimulation and communication. Effective design accomplishes both inseparably.

Do you think your philosophy about life informs your understanding of the purpose of design? If so, how?

I think it does. In the same way that life is about more than yourself, design is not an end in itself. It's very easy to sweep aside everything but what we think looks best, but ultimately, design is about its subject and audience.

Do you think that design can communicate truth? Is it even important that design communicate truth?

I think it can and should. Problems arise when it doesn't, when it creates a disconnect between a reality and its representation of that reality.

What is truth?

I'm certainly no great philosopher, but I'll attempt to answer this. Truth is reality, the sum of facts of an existence. It is known by all, both those who relay these facts as they are and those who try to change, disguise, or ignore them. Truth relates to design in that the intent of design is to recognize truth and from it create a visual representation.

Can design right the wrongs of this world? If so, to what extent?

I think there is definitely potential for it, perhaps greater than in a number of other fields. The extent depends on the purpose, motivation, and skill of the designer.

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