Website to Earth: "I am not a brochure!"
June 21st, 2007 in Business & Process
by: Matthew Griffin
Recently, I’ve been starting meetings with prospective clients a little differently. Right off the bat, I tell them not to think of their website as a brochure. For some reason this concept sparks a big “ohhhhh” moment for a lot of people who aren’t in the industry. A brochure is static, difficult to change, and updated once every few years. Sound familiar?
More than once I’ve found myself lost in a maze of sentence fragments and nonsensical rambling trying to explain how the web has changed in the last couple of years. It’s a hard issue to convey concisely. Take it from me and don’t try to tackle it head on. Just say, “Your website is not a brochure and if you treat it like one, you won’t be getting the most out of it.” For most of the business owners you will run into, their website is the most effective and efficient tool they have to communicate with, track, and serve new and existing clients. Doesn’t sound like a brochure to me.
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