Mirificam Press

Web Site A La Carte

April 25th, 2007 in Business & Process

by: Matthew Griffin

As I have worked with clients at Liquid Design Media over the last six months or so I have come to realize that, up to this point in time, web site content has been “consumed” in a very limited way. For the most part, web site strategies in the past have amounted to little more than “How can we get hits on this web site?”

Now (and by “now” I mean within the last few months) I find myself asking more and more “How can we get more people to subscribe to this web site?” It’s no longer good enough to have a good web site. There are a ton of those. You have to make content available to each guest in a format that is comfortable for them. Email updates, RSS, desktop widgets, and podcasting is the name of the game. Need an example? mibmidland.com is a site I just finished that is a perfect example of this web site a la carte concept.

The content has been wrenched from the design and who knows where it will end up. I think this is the final step in the rise of the on-demand generation.

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